Christmasland in New Taipei City: A Marketing Campaign That Transforms the City into a Festive Stage
At the end of each year, New Taipei City transforms Banqiao’s city centre, Civic Plaza, and surrounding parks into a large festive venue—Christmasland in New Taipei City. First launched in 2011, the event has successfully driven local consumption while significantly enhancing the city’s international visibility. From a city marketing perspective, Christmasland demonstrates a key insight: …









