RESPONDING to online consumption trends accelerated by COVID-19, the Gyeonggi Provincial Government has launched the “Shopping Delivery Express” service, an online purchasing service for traditional markets, so as to expand market reach. The service is linked with “Delivery Express,” Gyeonggi’s self-developed delivery platform, and expected to contribute to improved sales from declining revenues due to pandemic situation.

The Gyeonggi Provincial Government first launched this service for the Osaek Market in Osan City on 9 September 2021. It was then expanded to traditional markets in the cities of Suwon, Guri and Goyang from 29 October 2021.

This service enables consumers to purchase fresh food items at discounted prices through their mobile phones without visiting the markets. They can also pay online with local currency, which is also expected to benefit household finances.

To use this service, one needs to install and open the Delivery Express app and select the ‘Traditional Market’ section to view participating markets in the vicinity. One can then choose, order, and pay for products through the app.

Orders placed between 9 AM and 1 PM will be delivered between 4 and 7 PM that same day. Delivery fees are waived for orders of KRW 50,000 or more.

Using an analysis of this year’s performance, the Gyeonggi Provincial Government plans to enroll new traditional market participants and will gradually expand the service from the first half of next year.

Gyeonggi Province Assistant Governor for Economy Ryu Kwang-yeol stated, “With the prolonged COVID-19 pandemic and subsequent online purchasing trends, traditional markets have been experiencing increased hardships. The introduction of this online shopping service for such markets will help increase their sales and strengthen their self-reliance.”

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